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  Online travel service ratings are being regarded as the backbone of travel and tourism service providers. The web travel and tourism industry has evolved quite dramatically in the past one decade. Today, an increasing number of people turn to search engines to plan their holidays and vacations, offering potential opportunities for online travel service providers to expand their business. However, your potential customers are more informed today and your competitors are even hungrier. In the face of intense competition in a rapidly evolving travel business, the web travel service ratings play a key role to help sustain your travel and tourism business. Therefore, it is imperative for the online tourism service providers to focus on the following points in order to boost their travel service ratings. Offer Attractive Vacation Packages: Your prospective customers are web-savvy and search the Internet for the best vacation packages before they book for their holiday online. They may not